FILE . 00/ABOUT THE STUDIO

A studio that tells you what to do, and then does it.

WE BUILD SYSTEMS.

HMH Labz is a small strategy & build studio for legal, recruitment and professional-services firms. We diagnose, recommend, and ship — under one roof, on one contract.

2023
FOUNDED . DUBAI
38
ENGAGEMENTS SHIPPED
06
ACTIVE CLIENTS - HARD CAP
02
HUBS - DUBAI & CHENNAI
01 . Thesis

Most transformation work fails the same way. A strategy team writes the deck. An implementation team inherits it. The deck and the build never quite agree on the same problem, and twelve weeks in, the rollout is "in phase two."

We started HMH Labz because the model is broken. Diagnosis and delivery should live in the same room — same people, same contract, same incentive to get the thing actually used by month three.

Everything else on this page is a consequence of that one decision.

02 . WHAT WE DO

Three lines of work, one team.

Engagements usually start on one line and grow into the next. The team doesn't change when they do.

LINE . 01DIAGNOSE
01

AI & opportunity audits.

A two-week diagnostic across one team or one workflow. The output is a scored, written roadmap — not a slide deck — that ranks every opportunity by impact, effort, and risk of stalling.

DURATION2 weeksOUTPUTWritten roadmapTIER01 . Wedge
LINE . 02BUILD
02

Implementation sprints.

Eight to twelve weeks shipping one workflow into production. RAG systems, intake automation, internal tools — built on your stack, handed back on day one, with adoption baked in.

DURATION8–12 weeksOUTPUTProduction systemTIER02 . Sprint
LINE . 03EMBED
03

Digital transformation, long-form.

Twelve-month engagements for firms reshaping a practice area or a function. We sit alongside the operating team, ship in monthly cycles, and write the playbook as we go.

DURATION12 monthsOUTPUTEmbedded teamTIER03 . Embed
03 . HOW WE THINK

Five opinions that show up in every engagement.

  1. i.

    Strategy without delivery is theatre.

    A recommendation that nobody can implement is a sentence with a chart attached. We don't write anything we wouldn't be willing to ship ourselves the following Monday.

  2. ii.

    The wedge matters more than the vision.

    Most rollouts die in month three because they tried to do everything at once. We pick the smallest workflow that still matters, ship it in eight weeks, then earn the right to do more.

  3. iii.

    Name one owner, or don't start.

    Every engagement names one person on the client side who is accountable for the outcome. If they don't exist in the first meeting, we walk. It's the most reliable predictor we have.

  4. iv.

    Write the memo before you sign.

    Two paragraphs, before any code: what this looks like at week four, and what it looks like at week twelve. Conservative numbers. If we hit them, we extend. If we don't, we say so.

  5. v.

    Hand it back on day one.

    Your repo, your accounts, your model keys. We don't lock anyone in, and we never have a commercial reason to slow down a handover.

04 . THE SHAPE OF AN ENGAGEMENT

Twelve weeks, four movements.

A wedge engagement runs roughly like this. Phase boundaries are written into the contract — and so are the kill criteria.

Fig. 01Wedge engagement . weeks 01–12
01
02
03
04
05
06
07
08
09
10
11
12
Wk 01-02

Diagnose

Two weeks inside the workflow. Interviews, shadowing, scoring. Output: a written roadmap and a kill memo.

Wk 03-05

Wedge

The smallest version of the system that produces real numbers. Daily standups, weekly demos.

Wk 06-10

Ship & adopt

Production rollout to one team. Adoption sessions, change loops, edge-case triage. Friday memo every week.

Wk 11-12

Hand over

Repo, accounts, runbook. A scored decision on whether to extend, expand, or kill — written, never spoken.

05 . THE BENCH

What we can put in the room.

The studio is deliberately narrow. We say no to anything that doesn't sit cleanly inside these capabilities.

01

Operational strategy

Workflow mapping, opportunity scoring, written roadmaps. The diagnostic muscle.

02

Applied AI & RAG

Retrieval systems, evaluation harnesses, model selection. Production-grade, not demoware.

03

Product engineering

Internal tools and customer-facing apps. TypeScript, Python, your existing stack where it's sane.

04

Product & service design

Interface design, workflow design, the boring forms that decide whether a system gets used.

05

Change & adoption

Rollout, training, the unglamorous work of getting humans to actually open the thing.

06

Data & evaluation

Eval suites, dashboards, the numbers the kill memo gets measured against.

→ Things we don't do: pure brand work, pure decks, vendor reselling, anything where we can't sign for the outcome.

06 . SELECTED WORK

Three engagements, told sparely.

Clients prefer not to be named. We prefer the work to be specific. Below: shape, scope, and the number we hit.

Case . A2024
Mid-size law firm . Dubai

An intake-triage RAG, shipped in nine weeks.

Replaced a six-step manual triage with a retrieval-backed assistant trained on six years of matter files. Lawyers review, not type.

WedgeIntakeWk 12 result12 hrs / lawyer / wk saved
Case . B2025
Recruitment group . MENA

Mapping the handoff before automating it.

Two-week diagnostic, then a six-six build of the sourcing-to-shortlist pipeline. We refused to start until one named owner existed.

WedgeSourcingWk 08 result3.4× shortlist throughput
Case . C2025
WK 02 WK 06 WK 10 WK 14 WK 20 WK 26
Professional services . India

A twelve-month embed inside a 200-person practice.

Three workflows reshaped in monthly cycles, a written playbook handed over at month twelve, and an internal team trained to run the next three without us.

WedgeDoc reviewYr 01 result28% gross-margin lift
Diagnose . Recommend . Ship . Hand over . Diagnose . Recommend . Ship . Hand over .
07 . WHERE WE WORK

Two cities, one team.

Remote-first studio with two physical hubs. Most engagements run hybrid — one site visit at week one, weekly working sessions on a call, a second visit at launch.

LanguagesEnglish . Arabic . TamilCoverageGMT +4 to +5:30TravelIncluded in fee
Hub . 01GMT +4

Dubai

Strategy & design

Al Quasis 2, Dubai, United Arab Emirates

Hub . 02GMT +5:30

Chennai

Build & ops

W-32/117, Plot No. C-10, 2nd Floor, 3rd Avenue, Anna Nagar, Chennai, Tamil Nadu, India 600040.

If you've read this far

You probably want to talk to us.

20 minutes. No deck. No pitch. We tell you whether AI or digital systems would actually move the needle for a firm like yours — and whether we're the right team to do it.